PERSONALIZATION WORKS BETTER®
From rebalancing roots to gently hydrating lengths, Prose Custom Shampoo is specifically formulated to target multiple concerns, including oily hair, dry scalps, and more. Used consistently, it’s proven to increase hair strength and reduce breakage.*
*Instrumental test of Prose Shampoo and Conditioner vs. non-conditioning shampoo
Sulfate-free
Colr-safe
Keratin-safe
Non-stripping
HOW PROSE DOES CUSTOM
01Take our haircare consultation
We’ll analyze 85+ factors — from what you eat to where you live — to understand the unique needs of your hair and scalp.
02Your formulas are made to order
Our AI-powered algorithm creates your personalized formulas + recommended routine, carefully selecting from 185+ clean ingredients to meet your hair goals.
03As you change, so does your Prose
We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for better hair with every order.
A shampoo as unique as you are
Each Custom Shampoo includes directions tailored to your specific hair, goals, and concerns — from oily roots to dry ends. Below is just a guide.
AMOUNT
As needed, based on hair length, texture, and density.
DIRECTIONS
1.Begin with damp hair and dispense desired amount of shampoo onto fingertips.
2.Rub together, adding small amounts of water and gently massage into the hair and scalp.
3.Focus on the roots to create a rich lather.
4.Rinse thoroughly and repeat if desired. Follow with your Custom Conditioner as needed.
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