Color-safe
Keratin-safe
HOW PROSE DOES CUSTOM
01Take our haircare consultation
We’ll analyze 85+ factors — from what you eat to where you live — to understand the unique needs of your hair and scalp.
02Your formulas are made to order
Our AI-powered algorithm creates your personalized formulas + recommended routine, carefully selecting from 185+ clean ingredients to meet your hair goals.
03As you change, so does your Prose
We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for better hair with every order.
SCIENTIFIC RESULTS
In a rigorous external study on Custom Hair Mask, we tested its effectiveness across a range of hair textures.
Up to 3x stronger hair after one use*
Up to 3x less breakage after one use*
*Instrumental efficacy test of Prose Custom Shampoo, Conditioner & Hair Mask vs. non-conditioning shampoo.
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