Prose Custom Curl Cream is designed to define your natural texture, hydrate strands, and control unwanted frizz for up to 24 hours.* Whether your hair is wavy, curly, coily, fine, or thick it can be used as a daily styler or for touch-ups on the go.
*Instrumental efficacy test of Prose Curl Cream in high-humidity conditions.
HOW PROSE DOES CUSTOM
01Take our haircare consultation
We’ll analyze 85+ factors — from what you eat to where you live — to understand the unique needs of your hair and scalp.
02Your formulas are made to order
Our AI-powered algorithm creates your personalized formulas + recommended routine, carefully selecting from 185+ clean ingredients to meet your hair goals.
03As you change, so does your Prose
We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for better hair with every order.
A curl cream as unique as you are
Each Custom Curl Cream includes directions tailored to your specific hair, goals, and styling preferences — from beachy waves to defined curls. Below is just a guide.
AMOUNT
As needed, based on hair length, texture, and density.
DIRECTIONS
1Begin with clean, damp hair and warm desired amount of curl cream in palms.
2Apply by finger combing product through lengths and scrunching upwards to define and hydrate strands.
3Finish by diffusing or air-drying hair, and comp
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