Dermatologist tested
HOW PROSE DOES CUSTOM
01Take our haircare consultation
We’ll analyze 85+ factors — from what you eat to where you live — to understand the unique needs of your hair and scalp.
02Your formulas are made to order
Our AI-powered algorithm creates your personalized formulas + recommended routine, carefully selecting from 185+ clean ingredients to meet your hair goals.
03As you change, so does your Prose
We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for better hair with every order.
In a rigorous in-house study on Custom Scalp Serum, participants saw remarkable results over 30 days:
81% agreed their scalp felt healthier*
87% agreed their scalp felt more comfortable*
89% agreed their scalp felt nourished*
83% agreed their scalp felt less itchy**
91% agreed their scalp felt more hydrated***
*Based on self-assessment in a 4-week use-test of 97 subjects who used Prose Custom Scalp Serum daily.
**Based on self-assessment in a 4-week use-test of 72 subjects with self-declared scalp concerns of sensitivity, oiliness, or dryness who used Prose Custom Scalp Serum daily.
***Based on self-assessment in a 4-week use-test of 24 subjects with self-declared scalp dryness concerns who used Prose Custom Scalp Serum daily.






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