Lightweight, flake-free formula
Personalized hold level
Protects against environmental damage
HOW PROSE DOES CUSTOM
01Take our haircare consultation
We’ll analyze 85+ factors — from what you eat to where you live — to understand the unique needs of your hair and scalp.
02Your formulas are made to order
Our AI-powered algorithm creates your personalized formulas + recommended routine, carefully selecting from 185+ clean ingredients to meet your hair goals.
03As you change, so does your Prose
We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for better hair with every order.
In a rigorous in-house study on Custom Styling Gel, we tested its effectiveness across a range of curl patterns and hair types — from wavy to coily.
92% agree their hair was easy to style*
91% agree that the gel doesn’t flake*
88% agree the gel works on different hairstyles*
84% agree that their curls & coils were more defined*
82% noticed less frizz*
86% noticed less shrinkage*
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